When researching for Kickers I came across many collaborations that Kickers have done, over the past 3years!! Which hardly anyone seems to know about either! So although Kickers have done these collaborations trying come across 'cool' and move on they haven't been noticed on the market, and the shoe still has the response of being known as a school shoes. The new designs created no brand awareness!
Some of the collaborations are seen here:
Have you ever seen or heard of these?
Could this be due to poor advertising? and to the wrong consumers?
Sarah
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