Meet Fred.

Ok. So meet Fred Jezeph.

Through research our Fashion Communication and Promotion Group made not of Fred's favourites and his style.

Essentially Fred paraded around in his white Kick-Hi's to promote and get feedback of the shoes.

I think he was a very good choice!!

We like Fred.

LizzieX

Blondie 2010

To add to Converse Spring 2010 collection, Blondie has also joined the team.

The collection of Chuck Taylor All Star honours art and music that has changed the world. Partnering with pioneering bands Blondie and The Clash showcase fresh interpretations of landmark moments in music history.

Blondie’s succinct pop songs took music to the next level by mixing it with rock, hip hop and reggae to create a fresh new sound.

Led by Debbie Harry, the platinum blonde punk-rock pin-up carved paths for every female pop star since, combining smart, sexy attitude with style and glamour. Her backing band often wore Chuck Taylor All Star shoes and the era and new wave style wouldn’t be the same without the iconic shoe. The Blondie for Converse collection includes Chuck Taylor All Star shoes that honor the band and those who define their own style, with a modern mix of cool animal prints, Blondie album cover graphics, logos and color blocking.

I love how Converse have produced a seasonal collection honouring art and music that has changed the world. However Kickers was also adopted by the music industry especially when the brand was first born in the 70's. Kickers needs to revive this adoption. But maybe 'cool' artwork is also a root for the brand? Street artists definitly comes to mind.

Carmela X

London Calling Converse

COOL BRITANNIA

London Calling by The Clash is one of the greatest albums of all time and to commemorate thirty years since the albums release, Converse have dedicated their Spring 2010 collection to The Clash.

Leading the collection is a special tribute version of the Chuck Taylor All Star shoe in premium white leather.

The sole of the shoes carry the words ‘London’ and ‘Calling’ in the green and pink used on the original album cover. Each shoe is embroidered with the release date of the album and the black tongue carries the names of each of the band members : Mick Jones, Joe Strummer, Paul Simonon and Topper Headon.
Any music lovers dream.

Again I am not your Converse fan however these do appeal and spell the word.. COOL.



However this is the rest of the collection which I am not so much of a fan but these would definitly appeal to the music lovers market.


Kickers can definitly follow in Converse footsteps and the music scene can play the ultimate COOL part.

Carmela

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