Today I was looking through the KickersUK Facebook page and fell upon images for their Spring/Summer 2010 Womens/Mens and Childrens shoes. When browsing through the images I thought at first that they were pretty similar to their orginals and that they were falling for the same 'Kickers look' as they always have. Not changing anything but colour and the shape of the shoe, which will not help the brand on trying to create awareness and bring in new consumers.
However at the end of the women's photo album I came across these three images:
I thought that these three shoes although they are not the best 'looking' shoes around, are a new side of creativity for the Kickers brand and is showing they are moving forwards. Could this be the season Kickers start to move away from the 'school shoe look'?
Sarah x
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