Converse and heralded fashion label COMME des GARCONS team up for another batch of sneakers, utilizing the timeless Chuck Taylor All Star model.
Comme Des Garçon’s Play label has received a ton of hype thanks to its constant appearances on Kanye West and the “Class of ‘09″ rappers. The heart logo has been seen on shirts, cardigan and sweaters, but now it’s available on a Converse, thanks to this Play x Converse Chuck Taylor collaboration.
''One interesting note about the collaboration: Apparently CDG designerRei Kawakubo was infatuated with a very particular model of Chuck Taylors -- one sold in the '50s for the U. S. Army. Apparently, the new design was based off of that retro style -- which we think sounds pretty darn cool,'' (http://www.nbcnewyork.com/blogs/the-thread/Comme-des-Garcons-x-Converse-53459282.html).
This collaboration is another example where a shoe brand is joining forces with a luxury brand. With regards to Kickers they could begin to think about their desired target audience by considering potential high fashion brands to collaborate with which will give a more mature and innovative consumer.
Lizzie X
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