Dr. Martens luxury creations are continuing to blossom with this collaboration with Jean Paul Gaultier. The British boot-maker is crossing the English Channel with this French label. The boot has had some holy cut-out treatment and is available in two colour ways; black and white. This collaboration is very promising for both brands.
In relation to Kickers this collaboration with such a luxury designer gives the boot more recognition, making it a more desirable product to purchase. This could be something Kickers could adopt in the near future when targeting a new, innovative and fashion forward consumer. Such campaign will generate brand awareness benefiting Kickers and the potential brand to be collaborated with.
Lizzie X
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