Recently when visiting London with the course we came across the Dr Marten store in Covent Garden. We thought as part of our research we would take a look inside the store at the range of shoes available, what they offered and how they were presented. It was an interesting experience. Myself I didn't know the range of shoes Dr Martens offered, I always believed they were quite limited but they had LOADS on offer. As well as many collaborations.
I managed slyly on my phone to get a sly picture of one of the displays of a recent collabroation they are retailing. This can be seen below.
The picture isn't of its best quality, as I was doing this very slyly with many staff behind me. However it shows a simply dressing table display with 3 boots and 2 advertisments about the boots.
The boots and collaboration were pretty simple, and I believe this is something Kickers could look at taking onboard and copying the simple idea to create a different brand awareness amongst consumers.
Sarah x
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