Advertising..

When researching Kickers I came across many of their advertisements. Seen below is one of Kickers advertisements.

This advertisement shows a pair of cartoon legs, not a model, showing a fun look to the brand, instantly attracting a younger audience.

Some of Kickers competitors and other footwear brands on the market, are appealing to a range of audiences and are being very successful at it. For example Doc Martins and Converse, are already seen as a 'cool' brand. Their advertisements look like:

These two Doc Marten's advertisements have been widely successful, for a brand like Kickers which has become 'cool' again. Kickers being a similar brand to Doc Marten's through somewhere being connected with the music in both of the brands history should look closely at what Doc Marten's are doing and take inspiration, as they are becoming very successful again and Kickers could do this!

Looking at the Converse advertisement, this is very different for the brand. Again this particular brand is creating a 'cool' look that is trying to appeal to a new and current audience, and their advertisements can be seen to doing this very successfully, which is reflected within the ad's. Kickers could look at Converse again for inspiration like Doc Marten's as they are another competitor which are doing very well.

If Kickers were to change the 'look' of their advertisements to something similar to Doc Marten's and Converse do you think this would work?

I defiantly think this would make consumers take a different look at the brand!

Sarah x