Illustrator Charlotte Mann's redesign of the classic Kick-Hi is one of my favourites! From the front they look like any other pair of white kick-hi's but it's the finer details that make them. Taking the idea of Red/Green the heels are printed with two different trees: Birch/Oak. They came with 16 tags: 8 Girls and 8 Birds.
But my favourite part of the collobaration is the the styling and photography to promote the boots.
Fred Butler did the prop design for this shoot. If you haven't heard of him checkout his amazing website at: http://www.fredbutlerstyle.com He's worked with everyone from Selfridges to Super Super. Kickers were on the ball when they teamed up with Butler for their lookbook, just a shame not enough people got to see it. A link on their website perhaps would have sufficed? Butlers use of props place the Kick His into settings appealing and relatable to Kickers target consumers (18 - 30year old males). More so I think thank the childish cartoon campaign by ODD adevertising seen in the previous post.
Charlotte Mann's illustrations for the lookbook have the same effect. They place the shoes in into a lifestyle, a cool lifestyle associated with the music history of the brand, that young men want to be a part of.
Maybe Kickers could take a similar approach to their advertising. I can see the above images sitting well in publications like Dazed, Wonderland or Vice.
Lisa X
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