Collaborating with Lego, Kickers employ an excellent strategy in targeting toddlers, primarily boys with these super cute booties. The campaign is perfect with details on the Kick Hi boots including ego detailing, including brick configurations on velcro straps and eyelets. The use of the Lego brick print on two of the styles and bright bold colors associated with the brand are genius. Kickers and Lego only recently released the collaboration in October 2009. Can Kickers produce the same press coverage and popularity when marketing to an older target consumer?
Can a future collaboration for an older consumer be as successful?
Lizzie x
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