Did you know the youth brand Kickers was created 40 years ago? They weren't school shoes then! In 1970 Daniel Raufast created Kickers for the bare footed youngsters wearing jeans. The blue-jean generation were the first to kick off the trend which peaked in popularity during the late 80's and 90's amongst the rave scene. Many of us remember our first pair of Kickers back in our school days, thats where we have left them! Can Kickers shake off the school shoe image?
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